B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2 hours
2 hours -- average daily time spent on social media for average internet user (2019)
The average internet user spent over 2 hours per day on social media in 2019.
- The source states 'over 2 hours a day'
Lighthouse Research Team
Last verified:
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Evidence graded
Value
2 hours
Unit
Duration Hours
Data Vintage
2019
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Why Pinterest is the Social Platform We All Need Right Now | Helen + Gertrude
Sep 24, 2020
By:
While some may have authored a viral tweet or created a popular TikTok dance challenge, my social media claim to fame is a pin I created with DIY instructions on how to make a wacky-waving-inflatable-tube-man-costume using laundry hampers. (And yes, that’s my husband in that costume…
Methodology
Cited via reference link; original source not named in text
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
average internet user: 2 hours average daily time spent on social media. Source: (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-daily-social-media-time-2019
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<blockquote cite="https://lighthousedata.io/data/avg-daily-social-media-time-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2 hours</strong> -- average daily time spent on social media for average internet user<br><small>Source: (2019) · <a href="https://lighthousedata.io/data/avg-daily-social-media-time-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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