C
Evidence Grade C
Use with Hedging
Dated
$2
$2 -- average cost per install for Instagram Ads (2018)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2018
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Appsamurai
Primary
Tier B
https://appsamurai.com/app-marketing-strategies-are-cost-per-install-cpi-campaigns-really-worth-it/ ↗
Source Article
App Marketing Strategies: Are Cost Per Install (CPI) Campaigns Really Worth It?
06 Mar App Marketing Strategies: Are Cost Per Install (CPI) Campaigns Really Worth It?
Are you an app owner who wants to find the best marketing strategy for his product? Or, do you want to offer some space inside your app for promoting other apps? Either way you are probably thinking which pricing …
Also cited by
2026-08-19
Original Research
Appsamurai
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Instagram Ads: $2 average cost per install. Source: Appsamurai (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-cpi-instagram-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/avg-cpi-instagram-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- average cost per install for Instagram Ads<br><small>Source: Appsamurai (2018) · <a href="https://lighthousedata.io/data/avg-cpi-instagram-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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