B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22
22 -- average checkout clicks for online checkout (2026)
The average online checkout process takes 22 clicks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alhena.ai
Primary
Tier C
https://alhena.ai/blog/rich-product-cards-ai-chat-visual-commerce/ ↗
Source Article
Rich Product Cards in AI Chat Beat Text
Original Research
alhena.ai
· Original study ↗
Methodology
Vendor-cited figure
Methodology documented
Segmentation
IndustryRetail
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online checkout: 22 average checkout clicks. Source: alhena.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-checkout-22-clicks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/avg-checkout-22-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22</strong> -- average checkout clicks for online checkout<br><small>Source: alhena.ai (2026) · <a href="https://lighthousedata.io/data/avg-checkout-22-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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