B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$2,900,000
$2,900,000 -- annual influencer program spend for brands (2025-2026)
The average brand respondent spends approximately $2.9M per year on influencer programs.
- Self-reported from survey respondents
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$2,900,000
Unit
Currency Usd
Data Vintage
2025-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CreatorIQ
Primary
Tier B
https://amt.ai/blog/how-to-start-an-influencer-marketing-agency ↗
Source Article
How to Start an Influencer Marketing Agency (2026 Guide)
Original Research
CreatorIQ
· Original study ↗
Methodology
CreatorIQ 2025-2026 research survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: $2,900,000 annual influencer program spend. Source: CreatorIQ (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-brand-influencer-spend-2-9m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/avg-brand-influencer-spend-2-9m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2,900,000</strong> -- annual influencer program spend for brands<br><small>Source: CreatorIQ (2025-2026) · <a href="https://lighthousedata.io/data/avg-brand-influencer-spend-2-9m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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