B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
20 days
20 days -- sales cycle duration for Typical B2B deals (average sales cycle) (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20 days
Unit
Duration Days
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
relate.kr
Primary
Tier C
https://www.relate.kr/docs/topic/btob-sales/ ↗
Source Article
BtoB 영업
영업 미팅이 분명 잘 끝난 것 같았는데 후속 연락이 뚝 끊긴 경험, B2B 영업을 해본 사람이라면 한 번쯤 있을 겁니다. 담당자는 긍정적이었지만 결재권자가 누구인지도 몰랐고, 예산이 있는지도 확인하지 못한 채 "검토해 보겠습니다"라는 말만 남았던 상황 말입니다. 문제는 제품이 아니라, 고객의 의사결정 구조를 파악하지 못한 채 영업했다는 데 있습니다.
이 글에서는 B2B 영업이 B2C와 왜 근본적으로 다른지부터, 대표가 직접 영업해야 하는 이유, 프로스펙팅에서 클로징까지의 프로세스, 잠재 고객을 검증하는 BANT·MEDDIC 프레임워…
Original Research
relate.kr
· Original study ↗
Methodology
Article states a typical B2B deal takes about 20 days on average ('정도' indicates approximation), contrasted with longer enterprise cycles. Article itself is undated — vintage estimated from publication context. Attributed to an 'Enterprise B2B sales guide' cited by the author.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Typical B2B deals (average sales cycle): 20 days sales cycle duration. Source: relate.kr (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-b2b-deal-sales-cycle-days
HTML Embed
<blockquote cite="https://lighthousedata.io/data/avg-b2b-deal-sales-cycle-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20 days</strong> -- sales cycle duration for Typical B2B deals (average sales cycle)<br><small>Source: relate.kr (2024) · <a href="https://lighthousedata.io/data/avg-b2b-deal-sales-cycle-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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