C Evidence Grade C Graded accuracy verified by the review judge Use with Hedging Dated

11.09%

11.09% -- popup conversion rate for popups (2023)

Name: Popup Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-11

2023 · Optimonk

The average pop-up conversion rate reported by Optimonk is 11.09%.

Varies depending on popup type, design, timing, and audience targeting

Cite this stat Share How we verify

Attribution: Optimonk View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

11.09%

Unit

Percentage

Data Vintage

2023

Entity

popups

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

53/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Optimonk Primary Tier B

https://divimode.com/popup-marketing-statistics/ ↗

Confidence: 72/100 Vintage: 2023 Channel: Common Crawl

Source Article

Popup Marketing Statistics for 2024

Also cited by

Tech Arms https://tech-arms.io/blog/mobile-popups/

2026-09-26

Drop Zero Digital https://dropzerodigital.com/ecommerce-popups-tips/

2026-09-02

Original Research

Optimonk · Original study ↗

Methodology

Reported by Optimonk

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Suggested hedging: According to limited, single-source data, with unverified sample sizes...

Plain Text

popups: 11.09% popup conversion rate. Source: Optimonk (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average_popup_conversion_rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/average_popup_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.09%</strong> -- popup conversion rate for popups<br><small>Source: Optimonk (2023) · <a href="https://lighthousedata.io/data/average_popup_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →