B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2%
2% -- average search ad ctr for Paid search ads — all positions (2022)
The overall average click-through rate for search ads is 2%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AccuraCast
Primary
Tier C
https://www.munro.agency/complete-guide-to-pay-per-click-advertising/ ↗
Source Article
The Complete Guide to Pay Per Click Advertising in 2022
What is Pay Per Click Advertising (PPC)?
PPC or Pay Per Click campaigns give your business a boost by advertising your services on search engines, such as Google and Bing. You know those links that often come at the top of your search results, which say ‘Ad’ underneath and sometimes have star rating…
Original Research
AccuraCast
· Original study ↗
Methodology
Cited from AccuraCast; overall average CTR benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Paid search ads — all positions: 2% average search ad ctr. Source: AccuraCast (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-search-ad-ctr-2-percent
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<blockquote cite="https://lighthousedata.io/data/average-search-ad-ctr-2-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- average search ad ctr for Paid search ads — all positions<br><small>Source: AccuraCast (2022) · <a href="https://lighthousedata.io/data/average-search-ad-ctr-2-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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