B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
40%
40% -- roi decline for brands shifting to performance-only advertising (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
WARC
Primary
Tier A
https://marketingmagazine.com.my/the-multiplier-effect-on-why-your-performance-marketing-strategy-mi… ↗
Source Article
The Multiplier Effect on Why Your Performance Marketing Strategy Might Be Killing Your Brand | MARKETING Magazine Asia
By The Malketeer
Are You Stuck in the “Doom Loop”?
Marketers have long chased the holy grail of immediate returns, pouring resources into performance advertising to drive clicks, conversions, and quick wins.
But new research from WARC, in partnership with Analytic Partners, BERA.ai, Prophet, and Sys…
Original Research
WARC
· Original study ↗
Methodology
Research from WARC in partnership with Analytic Partners, BERA.ai, Prophet, and System1
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
brands shifting to performance-only advertising: 40% roi decline. Source: WARC (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-roi-decline-performance-only-approach
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<blockquote cite="https://lighthousedata.io/data/average-roi-decline-performance-only-approach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- roi decline for brands shifting to performance-only advertising<br><small>Source: WARC (2023) · <a href="https://lighthousedata.io/data/average-roi-decline-performance-only-approach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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