B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4
4 -- average roas meta ads for Meta Ads (e-commerce) (2026)
In France in 2026, the average/median ROAS on Meta Ads for e-commerce is 4.2x.
- Calculated based on aggregated and anonymized client accounts from DIGIFLOW in France
- Calculated as median to eliminate outliers
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2026
Entity
Geography
FR
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
DIGIFLOW
Primary
Tier A
https://digiflow-agency.fr/benchmarks-marketing-digital ↗
Source Article
Benchmarks Marketing Digital France 2026
Original Research
DIGIFLOW
· Original study ↗
Methodology
Données agrégées DIGIFLOW sur 120+ comptes clients actifs en France
Methodology documented
Segmentation
IndustryeCommerce
RegionFR
Channelpaid_ads
Cite this stat
Plain Text
Meta Ads (e-commerce): 4 average roas meta ads. Source: DIGIFLOW (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-roas-meta-ads-ecommerce-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-roas-meta-ads-ecommerce-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- average roas meta ads for Meta Ads (e-commerce)<br><small>Source: DIGIFLOW (2026) · <a href="https://lighthousedata.io/data/average-roas-meta-ads-ecommerce-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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