B
Evidence Grade B
Safe to Cite
Current
11.2%
11.2% -- return on ad spend for sellers with a Sponsored Products campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11.2%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Sources (5)
Amazon Advertising
Primary
Tier A
https://advertising.amazon.com/blog/how-to-start-and-improve-your-keyword-strategy?ref_=a20m_us_lbr_… ↗
Source Article
How to start and improve your keyword strategy on Amazon Ads
3 steps to help start or improve your keyword strategy
When customers come to Amazon, they might begin with a shopping query. These are the words or phrases that customers use to look for products. Of course, shoppers can discover your products organically. But shoppers can also discover products th…
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2026-08-18
ppc.land
https://ppc.land/
2026-08-18
Original Research
Amazon Advertising
· Original study ↗
Methodology
Amazon internal data, WW, June 1, 2019–July 30, 2021
Segmentation
IndustryeCommerce
RegionGlobal
Channelpaid_ads
Cite this stat
Plain Text
sellers with a Sponsored Products campaign: 11.2% return on ad spend. Source: Amazon Advertising (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-roas-increase-sponsored-products
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-roas-increase-sponsored-products" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.2%</strong> -- return on ad spend for sellers with a Sponsored Products campaign<br><small>Source: Amazon Advertising (2026) · <a href="https://lighthousedata.io/data/average-roas-increase-sponsored-products" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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