B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$796
$796 -- planned holiday spending per consumer for US consumers (holiday shopping) (2025)
US consumers plan to spend an average of $796 on holiday shopping in 2025.
- Reflects consumer spending intentions prior to/during early holiday shopping season
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$796
Unit
Currency Usd
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Circana
Primary
Tier C
https://www.cpgvision.com/blog/consumer-sentiment-for-q4-2025-navigating-a-tepid-holiday-season ↗
Source Article
Holiday Consumer Sentiment Analysis & Spending Predictions
Quantify Your Trade Promotion Management (TPM) Software Investment with an ROI Calculator
Discover how to quantify your TPM software investment using an ROI calculator and learn how to make data-driven decisions for your business.
Consumer sentiment hits 4-month low as depleted savings and rising de…
Original Research
Circana
· Original study ↗
Methodology
Circana holiday shopping research; average planned spend is 3% higher than last year's intentions.
Methodology documented
Segmentation
Industryecommerce
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US consumers (holiday shopping): $796 planned holiday spending per consumer. Source: Circana (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-planned-holiday-spend-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-planned-holiday-spend-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$796</strong> -- planned holiday spending per consumer for US consumers (holiday shopping)<br><small>Source: Circana (2025) · <a href="https://lighthousedata.io/data/average-planned-holiday-spend-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.