C Evidence Grade C Use with Hedging Dated

22.36%

22.36% — email opener rate for France email marketing sector (2014)

Name: Email Opener Rate Statistics
Creator: Lighthouse Research
Published: 2026-05-01

2014 · n=17,000,000,000 · Unknown · badsender.com

Cite this stat Share How we verify

Source: badsender.com View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-06-03 · How we verify data →

Source verified Evidence graded

Value

22.36%

Unit

Percentage

Data Vintage

2014

Entity

France email marketing sector

Sample Size

17,000,000,000

Study Type

Unknown

Trend

Stable

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.

48/100 confidence

Sources (97)

badsender.com Primary Tier A

https://www.badsender.com/en/2015/06/01/performance-email-marketing-sector/ ↗

Confidence: 1/100 Vintage: 2014

Source Article

As every year, Experian Marketing Services publishes its email marketing performance barometer. The study is based on more than 17 billion loyalty emails sent via Experian's platforms in 2014. The main conclusion of this edition is the increase in opening rates in France, we go from 38.49% of cumula…

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Methodology

Based on more than 17 billion loyalty emails sent via Experian's platforms.

Study: Unknown

Cite this stat

Suggested hedging: based on claims without stated methodology, with unverified sample sizes...

Plain Text

France email marketing sector: 22.36% email opener rate. Source: badsender.com (2014). Via Lighthouse Research Data — https://lighthousedata.io/data/average-opener-rate-2014

HTML Embed

<blockquote cite="https://lighthousedata.io/data/average-opener-rate-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.36%</strong> — email opener rate for France email marketing sector<br><small>Source: badsender.com (2014) · <a href="https://lighthousedata.io/data/average-opener-rate-2014" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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