21.33% -- average open rate email newsletters for email newsletters across all industries (2026)

Name: Average Open Rate Email Newsletters Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-16

2026 · Mailchimp

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Attribution: Mailchimp View source

Lighthouse Research Team

Last verified: 2026-07-16 · How we verify data →

Source verified Evidence graded

Value

21.33%

Unit

Percentage

Data Vintage

2026

Entity

email newsletters across all industries

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mailchimp Primary Tier A

https://vibetrace.com/ro/un-ghid-eficient-despre-cum-se-creaca-un-buletin-informativ-superb/ ↗

Confidence: 54/100 Vintage: 2026 Channel: Cc Extraction

Source Article

Un ghid eficient despre cum să faci un buletin informativ grozav - Vibetrace

Dacă sunteți ca mine, sunteți copleșit de numărul mare de e-mailuri din căsuța dvs. de e-mail în fiecare zi. Este greu de știut ce e-mailuri merită citite și care pot fi șterse fără să te gândești. Într-un efort de a reduce cantitatea de dezordine a e-mailurilor, am început să mă bazez pe buletine i…

Original Research

Mailchimp · Original study ↗

Methodology

According to a massive study conducted by Mailchimp.

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

email newsletters across all industries: 21.33% average open rate email newsletters. Source: Mailchimp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-open-rate-email-newsletters

HTML Embed

<blockquote cite="https://lighthousedata.io/data/average-open-rate-email-newsletters" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.33%</strong> -- average open rate email newsletters for email newsletters across all industries<br><small>Source: Mailchimp (2026) · <a href="https://lighthousedata.io/data/average-open-rate-email-newsletters" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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