B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
22.66%
22.66% -- average lift in conversion rate for Sessions Influenced By Predictive Intelligence (2021)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22.66%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
ExactTarget Marketing Cloud
Primary
Tier B
https://brandcdn.exacttarget.com/sites/exacttarget/files/deliverables/etmc-predictiveintelligenceben… ↗
Source Article
Forecast your future with predictive analytics
Forecast your future with predictive analytics
Wouldn’t we all like to see the future? Anyone who predicted and planned for the Covid-19 pandemic would have weathered the storm better than those of us who were surprised–they would have stocked up on toilet paper and hand sanitizer, for one thing!
On…
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Original Research
ExactTarget Marketing Cloud
· Original study ↗
Methodology
Source: The Predictive Intelligence Benchmark Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sessions Influenced By Predictive Intelligence: 22.66% average lift in conversion rate. Source: ExactTarget Marketing Cloud (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-lift-in-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/average-lift-in-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.66%</strong> -- average lift in conversion rate for Sessions Influenced By Predictive Intelligence<br><small>Source: ExactTarget Marketing Cloud (2021) · <a href="https://lighthousedata.io/data/average-lift-in-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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