B
Evidence Grade B
Graded
under review
Safe to Cite
Current
3.5%
3.5% -- average reach rate for Instagram (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
billybuzz.com
Primary
Tier C
https://www.billybuzz.com/blog/what-is-reach-on-social-media ↗
Source Article
What Is Reach on Social Media? A Founder's Guide
Original Research
billybuzz.com
· Original study ↗
Methodology
Vaguely attributed to unnamed 'studies'; article notes the benchmark varies heavily by industry and content type.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 3.5% average reach rate. Source: billybuzz.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-instagram-reach-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-instagram-reach-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.5%</strong> -- average reach rate for Instagram<br><small>Source: billybuzz.com (2026) · <a href="https://lighthousedata.io/data/average-instagram-reach-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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