B Evidence Grade B Graded under review Safe to Cite Dated

1.95%

1.95% -- email signup rate for ecommerce store (2023)

Name: Email Signup Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-26

2023 · Bluestout

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Attribution: Bluestout View source

Lighthouse Research Team

Last verified: 2026-08-07 · How we verify data →

Source verified Evidence graded

Value

1.95%

Unit

Percentage

Data Vintage

2023

Entity

ecommerce store

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

75/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Bluestout Primary Tier A

https://bluestout.com/blog/how-to-track-the-kpis-that-matter-in-google-analytics/?inf_contact_key=6a… ↗

Confidence: 81/100 Vintage: 2023 Channel: Cc Extraction

Source Article

14 Essential Ecommerce Metrics And KPIs To Track

Your online shop is open for business and your marketing tactics are bringing a few buyers to your site. But how do you know exactly what’s working? And where do you need to improve? With the right ecommerce metrics and key performance indicators (KPIs) on your radar, you can set the guesswork aside…

Also cited by

Shopify https://www.shopify.com/au/enterprise/blog/ecommerce-conversion-rate-optimizatio…

2026-07-06

bluestout.com https://bluestout.com/blog/how-to-track-the-kpis-that-matter-in-google-analytics…

2026-06-27

Shopify https://www.shopify.com/au/enterprise/ecommerce-conversion-rate-optimization

2026-07-08

Bluestout https://bluestout.com/blog/how-to-track-the-kpis-that-matter-in-google-analytics…

2026-07-06

Original Research

Bluestout · Original study ↗

Methodology

Average rate based on industry analysis.

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

ecommerce store: 1.95% email signup rate. Source: Bluestout (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-signup-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/average-email-signup-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.95%</strong> -- email signup rate for ecommerce store<br><small>Source: Bluestout (2023) · <a href="https://lighthousedata.io/data/average-email-signup-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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