B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1%
1% -- email reply rate for Email marketing campaigns (general benchmark) (2025)
The average email reply rate benchmark is around 1%.
- Attributed as an approximate average/benchmark ('around 1%') from Reunion Marketing
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Reunion Marketing
Primary
Tier C
https://tradepending.com/resources/do-dealership-videos-increase-customer-engagement/ ↗
Source Article
Do Dealership Videos Increase Customer Engagement? | TradePending
In a world cluttered with auto-responders, canned emails, and scripted text messages, does including video in those formats increase engagement when trying to sell and service cars?
In order to answer that question, we need some benchmark data. The average email open rate is around 25-30%, with a cl…
Original Research
Reunion Marketing
· Original study ↗
Methodology
Attributed by TradePending to Reunion Marketing; no collection period stated, vintage set to crawl year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing campaigns (general benchmark): 1% email reply rate. Source: Reunion Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-reply-rate-benchmark
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<blockquote cite="https://lighthousedata.io/data/average-email-reply-rate-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- email reply rate for Email marketing campaigns (general benchmark)<br><small>Source: Reunion Marketing (2025) · <a href="https://lighthousedata.io/data/average-email-reply-rate-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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