C
Evidence Grade C
Use with Hedging
Current
24%
24% -- open rate for email campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (2)
Emma
Primary
Tier A
https://myemma.com/blog/a-modern-take-on-how-to-measure-email-marketing-roi/ ↗
Source Article
A modern take on how to measure email marketing ROI - Emma
Return on investment (ROI) is very a hot topic in the world of email. Modern marketing is always evolving, and everyone wants to see the greatest return for their efforts. What email metrics are important? What can you do to make future campaigns a success?
We’re here to help. Check out the tips bel…
Also cited by
2026-08-16
Original Research
Emma
· Original study ↗
Methodology
Average open rate for email campaigns.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
email campaigns: 24% open rate. Source: Emma (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- open rate for email campaigns<br><small>Source: Emma (2026) · <a href="https://lighthousedata.io/data/average-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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