B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

15.22%

15.22% -- email conversion rate clicked for email marketing campaigns (2021)

Name: Email Conversion Rate Clicked Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2021 · ai-bees.io

In 2021, the average email conversion rate for recipients who clicked through was 15.22%.

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Attribution: ai-bees.io View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

15.22%

Unit

Percentage

Data Vintage

2021

Entity

email marketing campaigns

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

ai-bees.io Primary Tier A

https://www.ai-bees.io/post/email-marketing-kpis ↗

Confidence: 55/100 Vintage: 2021 Channel: Deep Crawl

Source Article

The Role of Email Marketing KPIs on Measuring Business Performance

You know you’re not spraying and praying your way to getting leads on email but why isn’t anyone replying? If your email marketing campaigns seem to be failing, and the need to re-evaluate their effectiveness is ever present in your head, it's time to talk about email marketing KPIs. Understanding t…

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2026-09-25

Original Research

ai-bees.io · Original study ↗

Segmentation

Industryemail_marketing RoleAll marketers Channelemail

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Plain Text

email marketing campaigns: 15.22% email conversion rate clicked. Source: ai-bees.io (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-conversion-rate-clicked-2021

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<blockquote cite="https://lighthousedata.io/data/average-email-conversion-rate-clicked-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.22%</strong> -- email conversion rate clicked for email marketing campaigns<br><small>Source: ai-bees.io (2021) · <a href="https://lighthousedata.io/data/average-email-conversion-rate-clicked-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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