B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
2%
2% -- email bounce rate benchmark for Average email bounce rate (healthy list benchmark) (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Validity
Primary
Tier C
https://listclean.xyz/how-to-choose-the-best-email-verification-service-for-your-business/ ↗
Source Article
How to Choose the Best Email Verification Service for Your Business - Listclean - Email Verification Service
The Practical Guide to Choosing the Best Email Verification Service for Your Business
Use this practical buying guide to compare an email verification service by accuracy, speed, integrations, compliance, reporting, and pricing so you can reduce bounces and improve deliverability.
Why the Right Emai…
Also cited by
2026-09-16
Original Research
Validity
· Original study ↗
Methodology
Benchmark threshold stated with hedged language ('often kept below'); article undated, cited to Validity Email Bounce Rate Guide (reference [1])
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Average email bounce rate (healthy list benchmark): 2% email bounce rate benchmark. Source: Validity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-bounce-rate-benchmark-below-2
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<blockquote cite="https://lighthousedata.io/data/average-email-bounce-rate-benchmark-below-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- email bounce rate benchmark for Average email bounce rate (healthy list benchmark)<br><small>Source: Validity (2025) · <a href="https://lighthousedata.io/data/average-email-bounce-rate-benchmark-below-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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