70% -- checkout loss rate for average ecommerce store (2025)

Name: Checkout Loss Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-07

2025 · Baymard Institute

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Attribution: Baymard Institute View source

Lighthouse Research Team

Last verified: 2026-07-07 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2025

Entity

average ecommerce store

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Baymard Institute Primary Tier A

https://www.picreel.com/blog/best-ecommerce-marketing-tools/ ↗

Confidence: 64/100 Vintage: 2025 Channel: Cc Extraction

Source Article

Best eCommerce Marketing Tools to Grow Your Online Store

The best ecommerce marketing tools don’t just look good on a features page. They actually move the needle on traffic, conversions, and revenue. I used to think a struggling store needed more ad spend. More campaigns, more posts, more noise. What it actually needed was the right systems. Because here…

Original Research

Baymard Institute · Original study ↗

Methodology

Baymard Institute’s study

Methodology documented

Segmentation

Channelrss_feed

Cite this stat

Plain Text

average ecommerce store: 70% checkout loss rate. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-ecommerce-checkout-loss-2025

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<blockquote cite="https://lighthousedata.io/data/average-ecommerce-checkout-loss-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- checkout loss rate for average ecommerce store<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/average-ecommerce-checkout-loss-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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