B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.9%
0.9% -- average click through rate for Facebook ads (2022)
According to Facebook, the average click-through rate across all industries is around 0.9%.
- Stated as 'around 0.9%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.9%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Facebook
Primary
Tier B
https://www.auraads.co.uk/post/facebook-shops-the-outlook-for-ecommerce ↗
Source Article
Facebook Shops: The Outlook for eCommerce
From today onwards, businesses around the world will have the opportunity to reach wider spheres of online shoppers, at a time where they may need it most. Introducing Facebook’s newest intriguing feature, ‘Shops’. But is this friend or foe to eCommerce brands?
From today onwards, businesses around …
Original Research
Facebook
· Original study ↗
Methodology
Average across all industries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook ads: 0.9% average click through rate. Source: Facebook (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-ctr-facebook-ads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-ctr-facebook-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.9%</strong> -- average click through rate for Facebook ads<br><small>Source: Facebook (2022) · <a href="https://lighthousedata.io/data/average-ctr-facebook-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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