C
Evidence Grade C
Use with Hedging
Dated
$1
$1 -- average cpc for Home_&_Garden category and flowers sub-group (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
PPC Hero
Primary
Tier C
http://www.ppchero.com/using-microsoft-advertising-intelligence-for-keyword-expansion/?replytocom=10… ↗
Source Article
Using Microsoft Advertising Intelligence for Keyword Expansion - PPC Hero
Using Microsoft Advertising Intelligence for Keyword Expansion
October was quite an interesting month for PPC. With the Yahoo/Microsoft PPC transition, I found my Yahoo and adCenter accounts performing out of the ordinary. Terms that had traditionally done well in MSN suddenly weren’t converting qui…
Also cited by
Chief Marketer
https://www.chiefmarketer.com/mortgage-cpc-plummets/
2026-08-19
Original Research
PPC Hero
· Original study ↗
Methodology
Based on Vertical KPIs in Microsoft Advertising Intelligence tool
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Home_&_Garden category and flowers sub-group: $1 average cpc. Source: PPC Hero (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cpc-home-garden-flowers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-cpc-home-garden-flowers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1</strong> -- average cpc for Home_&_Garden category and flowers sub-group<br><small>Source: PPC Hero (2021) · <a href="https://lighthousedata.io/data/average-cpc-home-garden-flowers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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