B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$3
$3 -- cost per acquisition for average CPA across various categories in Apple Ads (H2 2022)
According to SplitMetrics' Apple Ads Search Results Benchmarks Report, the average CPA across various categories in Apple Ads was $3.21 in H2 2022.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$3
Unit
Currency Usd
Data Vintage
H2 2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
80
Source Trust
50
Citation Chain
50
Independence
30
Methodology
20
Freshness
50
Sources (5)
SplitMetrics
Primary
Tier A
https://splitmetrics.com/benchmarks/cost-per-acquisition-cpa/?app_category=Music&ad_placement=1&date… ↗
Source Article
SplitMetrics’ Apple Ads Benchmark Dashboard: CPA for Weather category worldwide
SplitMetrics’ Apple Ads Benchmark Dashboard
Cost Per Acquisition (CPA): Meaning, Calculating, Apple Ads Benchmarks
Cost Per Acquisition (CPA) is a marketing metric used to measure the cost incurred to acquire a new customer. It is calculated by dividing the total cost of a marketing campaign by the …
Also cited by
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Original Research
SplitMetrics
· Original study ↗
Methodology
According to SplitMetrics’ Apple Ads Search Results Benchmarks Report
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Channelpaid_ads
Cite this stat
Plain Text
average CPA across various categories in Apple Ads: $3 cost per acquisition. Source: SplitMetrics (H2 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cpa-music-category-h2-2022
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<blockquote cite="https://lighthousedata.io/data/average-cpa-music-category-h2-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- cost per acquisition for average CPA across various categories in Apple Ads<br><small>Source: SplitMetrics (H2 2022) · <a href="https://lighthousedata.io/data/average-cpa-music-category-h2-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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