B Evidence Grade B Use with Hedging Aging

$67

$67 — average cost per lead for Overall (2024)

Name: Average Cost Per Lead Statistics
Creator: Lighthouse Research
Published: 2026-02-16

2024 · Unknown · WordStream

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Source: WordStream View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-02-24 · How we verify data →

Source verified Evidence graded

Value

$67

Unit

Currency Usd

Data Vintage

2024

Entity

Overall

Study Type

Unknown

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

57/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

WordStream Primary Tier B

https://www.wordstream.com/blog/2025-google-ads-benchmarks ↗

Confidence: 0/100 Vintage: 2024

Also cited by

Wordstream https://www.wordstream.com/blog/facebook-ads-benchmarks-2024

2026-02-16

wordstream.com https://www.wordstream.com/blog/2024-google-ads-benchmarks

2026-02-16

Passivesecrets https://passivesecrets.com/google-ads-ppc-statistics/

2026-02-16

Wordstream https://www.wordstream.com/ppc-benchmarks

2026-02-24

Original Research

Wordstream · Original study ↗

Segmentation

RoleAll marketers Channelpaid_ads

Cite this stat

Suggested hedging: Multiple industry sources report that [claim] Industry data from the source indicates that [claim] According to research from the source, [claim] Based on the source's analysis of n=available data respondents, [claim]

Plain Text

Overall: $67 average cost per lead. Source: WordStream (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/average-cost-per-lead-2024

HTML Embed

<blockquote cite="https://lighthousedata.io/data/average-cost-per-lead-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$67</strong> — average cost per lead for Overall<br><small>Source: WordStream (2024) · <a href="https://lighthousedata.io/data/average-cost-per-lead-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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