B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$19
$19 -- average cost per action for auto parts and accessories category on Facebook (2020)
In 2020, the average cost per action (CPA) on Facebook for advertisers in the auto parts and accessories category was $18.99.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$19
Unit
Currency Usd
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
71
Source
Sidecar
Primary
Tier A
https://salesfuel.com/businesses-continue-to-boost-advertising-on-major-digital-sites/ ↗
Source Article
Businesses Continue to Boost Advertising on Major Digital Sites
We all know that selling digital marketing services may not be as lucrative or easy as selling a full-page ad in your publication. But businesses continue to boost advertising on major digital sites, and they don’t always get it right. In 2020, local businesses discovered the power of advertising on…
Original Research
Sidecar
· Original study ↗
Methodology
Sidecar’s 2021 Benchmarks report
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
auto parts and accessories category on Facebook: $19 average cost per action. Source: Sidecar (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cost-per-action-facebook-auto-parts-2020
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<blockquote cite="https://lighthousedata.io/data/average-cost-per-action-facebook-auto-parts-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$19</strong> -- average cost per action for auto parts and accessories category on Facebook<br><small>Source: Sidecar (2020) · <a href="https://lighthousedata.io/data/average-cost-per-action-facebook-auto-parts-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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