B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
74.21%
74.21% -- cart abandonment rate smartphones for smartphones (2023)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74.21%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
20
Independence
50
Methodology
30
Freshness
95
Sources (3)
Scopic Studios
Primary
Tier C
https://scopicstudios.com/blog/performance-marketing-statistics-and-trends/ ↗
Source Article
Key Performance Marketing Stats & Trends You Shouldn’t Ignore
In the dynamic world of digital advertising, staying ahead requires more than just intuition. It demands a deep understanding of the latest trends and data-driven strategies. That’s where performance marketing statistics come into play, offering a crucial lens through which marketers can evaluate an…
Also cited by
2026-08-10
2026-09-21
Original Research
Scopic Studios
· Original study ↗
Segmentation
Industryecommerce
ChanneleCommerce
Cite this stat
Plain Text
smartphones: 74.21% cart abandonment rate smartphones. Source: Scopic Studios (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cart-abandonment-rate-smartphones
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<blockquote cite="https://lighthousedata.io/data/average-cart-abandonment-rate-smartphones" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74.21%</strong> -- cart abandonment rate smartphones for smartphones<br><small>Source: Scopic Studios (2023) · <a href="https://lighthousedata.io/data/average-cart-abandonment-rate-smartphones" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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