B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- average cart abandonment rate home garden stores for eCommerce Foundation benchmark study (May 2012)
Home and garden webshops lose 36% of potential buyers after adding items to the cart before checkout.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
May 2012
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
eCommerce Foundation
Primary
Tier A
http://www.emerce.nl/wire/benchmarken-webstastistieken-biedt-beter-inzicht-effectiviteit ↗
Source Article
Benchmarken webstastistieken biedt beter inzicht in effectiviteit - Emerce
Benchmarken webstastistieken biedt beter inzicht in effectiviteit
Amsterdam, 24 mei 2012 – Fantastisch, Google Analytics, maar hoe doet mijn webshop het nu ten opzichte van mijn concurrenten? De onafhankelijke stichting eCommerce Foundation maakt het wel erg makkelijk om even te benchmarken. Het aan…
Original Research
eCommerce Foundation
· Original study ↗
Methodology
Based on data from 300 participants in the eCommerce Foundation database.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
eCommerce Foundation benchmark study: 36% average cart abandonment rate home garden stores. Source: eCommerce Foundation (May 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cart-abandonment-rate-home-garden-stores
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<blockquote cite="https://lighthousedata.io/data/average-cart-abandonment-rate-home-garden-stores" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- average cart abandonment rate home garden stores for eCommerce Foundation benchmark study<br><small>Source: eCommerce Foundation (May 2012) · <a href="https://lighthousedata.io/data/average-cart-abandonment-rate-home-garden-stores" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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