B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
1.6%
1.6% -- monthly follower growth rate for Business social media pages (2022)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.6%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
ThumbStopper
Primary
Tier C
https://thumbstopper.com/blog/social-media-fan-growth/ ↗
Source Article
Social Media Fan Growth: Why It Matters & How to Achieve It
Similar to how athletes and performers thrive in the company of fans, your social media presence needs that same energy to succeed.
As with most things, it’s important to prioritize the quality of your Fans over quantity. But, it’s okay to want quantity, too. A loyal social media audience will engag…
Original Research
ThumbStopper
· Original study ↗
Methodology
Stated as the average monthly Fan Growth Rate for a typical business page, presented as the baseline against ThumbStopper-managed pages. Possibly derived from vendor's own measurement; methodology not disclosed. No publication date stated in source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Business social media pages: 1.6% monthly follower growth rate. Source: ThumbStopper (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-business-page-fan-growth-rate
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<blockquote cite="https://lighthousedata.io/data/average-business-page-fan-growth-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.6%</strong> -- monthly follower growth rate for Business social media pages<br><small>Source: ThumbStopper (2022) · <a href="https://lighthousedata.io/data/average-business-page-fan-growth-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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