B
Evidence Grade B
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5.86%
5.86% -- average black friday conversion rate for Average conversion rate during Black Friday (2025)
The average conversion rate for online stores during Black Friday was 5.86%, based on Shopify data.
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Lighthouse Research Team
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Evidence graded
Value
5.86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
92
Sources (7)
sender.net
Primary
Tier A
https://www.sender.net/blog/black-friday-statistics/?utm_source=www.dontparkthatcart.com&utm_medium=… ↗
Source Article
60+ Black Friday Statistics: Worldwide Sales Data (2026)
Black Friday, one of the most significant shopping events of the year, brings massive deals, impressive discounts, and sales events. Online retailers and in-store shopping, each with its unique strategies, play crucial roles in this annual retail bonanza.
To show you just how impactful this shopping…
Also cited by
shopify.com
https://www.shopify.com/
2026-08-15
triplewhale.com
https://www.triplewhale.com/
2026-08-15
retaildive.com
https://www.retaildive.com/
2026-08-15
prnewswire.com
https://www.prnewswire.com/
2026-08-15
marketingdive.com
https://www.marketingdive.com/
2026-08-15
forbes.com
https://www.forbes.com/
2026-08-15
Original Research
sender.net
· Original study ↗
Segmentation
Industrymarketing
Channelcontent
Cite this stat
Plain Text
Average conversion rate during Black Friday: 5.86% average black friday conversion rate. Source: sender.net (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-black-friday-conversion-rate-2025
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<blockquote cite="https://lighthousedata.io/data/average-black-friday-conversion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.86%</strong> -- average black friday conversion rate for Average conversion rate during Black Friday<br><small>Source: sender.net (2025) · <a href="https://lighthousedata.io/data/average-black-friday-conversion-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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