B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

82%

82% -- average accuracy of ai models for B2B companies using AI-driven attribution models (2025)

Name: Average Accuracy Of AI Models Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-12

2025 · Gartner

According to a 2025 Gartner study, AI-driven attribution models used by B2B companies achieve an average accuracy of 82% compared to full cookie tracking.

Measured in comparison to full cookie tracking

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Attribution: Gartner View source

Lighthouse Research Team

Last verified: 2026-06-12 · How we verify data →

Source verified Evidence graded

Value

82%

Unit

Percentage

Data Vintage

2025

Entity

B2B companies using AI-driven attribution models

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gartner Primary Tier A

https://brixongroup.com/de/datenschutz-konformes-tracking-im-b2b-marketing-erfolgsstrategien-nach-de… ↗

Confidence: 53/100 Vintage: 2025 Channel: Cc Extraction

Source Article

Datenschutz-konformes Tracking im B2B-Marketing 2026: Erfolgsstrategien nach dem Cookie-Ende

Die fundamentale Veränderung des Online-Trackings stellt 2025 B2B-Marketingverantwortliche vor nie dagewesene Herausforderungen. Mit dem endgültigen Aus von Third-Party-Cookies in Chrome und verschärften Datenschutzbestimmungen müssen Unternehmen ihre Tracking- und Attributionsstrategien komplett ne…

Original Research

Gartner · Original study ↗

Methodology

Gartner study

Methodology documented

Segmentation

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Plain Text

B2B companies using AI-driven attribution models: 82% average accuracy of ai models. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-accuracy-of-ai-driven-attribution-models-2025

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<blockquote cite="https://lighthousedata.io/data/average-accuracy-of-ai-driven-attribution-models-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- average accuracy of ai models for B2B companies using AI-driven attribution models<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/average-accuracy-of-ai-driven-attribution-models-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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