B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
96%
96% -- social media event promotion adoption for Professionals surveyed by Aventri (event professionals) (2019)
Aventri reports that 96% of surveyed professionals used social media to promote events.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
96%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aventri
Primary
Tier C
https://www.kindlecommunications.com/blog/10-tactical-social-media-strategies-best-suited-for-events… ↗
Source Article
10 Social Media Strategies for Events | Kindle Communications
10 Tactical Social Media Strategies Best Suited for Events
One post. That’s all it takes to get your message in front of millions. Take it from the “egg gang” on Instagram, who posted a photo of an ordinary brown egg with a simple request: to unseat the current record holder of “most liked” post on …
Original Research
Aventri
· Original study ↗
Methodology
Attributed to Aventri; survey population described only as 'surveyed professionals' (event professionals implied by context). No date, report title, or sample size provided; vintage inferred from article context (Instagram egg post reference, early 2019).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Professionals surveyed by Aventri (event professionals): 96% social media event promotion adoption. Source: Aventri (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aventri-social-media-event-promotion-adoption
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<blockquote cite="https://lighthousedata.io/data/aventri-social-media-event-promotion-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96%</strong> -- social media event promotion adoption for Professionals surveyed by Aventri (event professionals)<br><small>Source: Aventri (2019) · <a href="https://lighthousedata.io/data/aventri-social-media-event-promotion-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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