B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
89%
89% -- autoresponder email open rate for autoresponder emails (2019)
Autoresponder emails achieved an open rate of 89% in the first half of 2019 according to an analysis by GetResponse.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Sources (7)
GetResponse
Primary
Tier B
https://www.getresponse.com/resources/reports/email-marketing-benchmarks ↗
Source Article
Shush – Listen for customer signals with event-based marketing & service
Introduction
The concept of event-based marketing is simple and not particularly new. Every day, real people exhibit specific behaviors and experience important moments – the result of choices, the onslaught of time, and changes in the environment. Yet many marketers aren’t listening for these signa…
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Original Research
GetResponse
· Original study ↗
Methodology
Source: GetResponse
Segmentation
Industrymarketing
RoleAll marketers
Channelemail
Cite this stat
Plain Text
autoresponder emails: 89% autoresponder email open rate. Source: GetResponse (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/autoresponder-email-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/autoresponder-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- autoresponder email open rate for autoresponder emails<br><small>Source: GetResponse (2019) · <a href="https://lighthousedata.io/data/autoresponder-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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