B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- companies using marketing automation for lead generation for B2B companies using marketing automation (2025)
90% of B2B companies using marketing automation use it for lead generation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
magnolia-cms.com
Primary
Tier C
https://www.magnolia-cms.com/library/guides/future-impulses-in-the-energy-sector.html ↗
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Original Research
magnolia-cms.com
· Original study ↗
Methodology
From a marketing automation report cited in Magnolia guide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies using marketing automation: 90% companies using marketing automation for lead generation. Source: magnolia-cms.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automation-lead-generation-90
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<blockquote cite="https://lighthousedata.io/data/automation-lead-generation-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- companies using marketing automation for lead generation for B2B companies using marketing automation<br><small>Source: magnolia-cms.com (2025) · <a href="https://lighthousedata.io/data/automation-lead-generation-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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