B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- share citing improved targeting as top benefit for marketing automation users (2017)
70% of marketing automation users identified improved message targeting as the most important benefit of automated marketing campaigns.
- Secondary citation referencing unspecified research from the previous year
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2017
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
staging-smoovesite.smoove.io
Primary
Tier C
https://staging-smoovesite.smoove.io/blog/how-long-should-it-take-to-automate-your-marketing/ ↗
Source Article
How long should it take to automate your marketing - smoove
You’ve all already heard of marketing automation platforms and tools developed for one reason only – to make marketing more efficient.
These advanced marketing automation tools help us market through multiple channels and help us automate repetitive tasks. This saves time and enables us to design an…
Original Research
staging-smoovesite.smoove.io
· Original study ↗
Methodology
Cited by smoove blog from unspecified research 'from the last year'
Methodology documented
Segmentation
IndustryMarTech
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
marketing automation users: 70% share citing improved targeting as top benefit. Source: staging-smoovesite.smoove.io (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automation-improved-targeting-benefit
HTML Embed
<blockquote cite="https://lighthousedata.io/data/automation-improved-targeting-benefit" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share citing improved targeting as top benefit for marketing automation users<br><small>Source: staging-smoovesite.smoove.io (2017) · <a href="https://lighthousedata.io/data/automation-improved-targeting-benefit" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.