B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53%
53% -- share finding automation email crm most effective for marketing influencers (2019)
53% of marketing influencers believe marketing automation email and CRM are the most effective types of technology used in marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2019
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ascend2
Primary
Tier C
https://www.tdinsights.com/infographics/role-of-marketing-automation-in-b2b-landscape/ ↗
Source Article
What is the Role of Marketing Automation in the B2B Landscape?
Original Research
Ascend2
· Original study ↗
Methodology
Ascend2 Marketing Technology Utilization Survey, 2019
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleAll marketers
Channelemail
Cite this stat
Plain Text
marketing influencers: 53% share finding automation email crm most effective. Source: Ascend2 (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automation-email-crm-effectiveness
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<blockquote cite="https://lighthousedata.io/data/automation-email-crm-effectiveness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- share finding automation email crm most effective for marketing influencers<br><small>Source: Ascend2 (2019) · <a href="https://lighthousedata.io/data/automation-email-crm-effectiveness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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