B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

5.7%

5.7% -- automated abandoned cart email click through rate for ecommerce sector (2023)

2023  · Author

In 2023, automated abandoned cart emails achieved a click-through rate of 5.7%.

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Lighthouse Research Team
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Source verified Evidence graded
Value
5.7%
Unit
Percentage
Data Vintage
2023
Entity
ecommerce sector
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Author Primary Tier A
https://www.hellobar.com/id/blog/abandoned-cart-email-examples/ ↗
Confidence: 57/100 Vintage: 2023 Channel: Deep Crawl
Source Article
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Original Research
Author · Original study ↗

Source: Bar graph showing open rate and click-through rate for automated abandoned cart emails

Methodology documented
Industrymarketing
Plain Text
ecommerce sector: 5.7% automated abandoned cart email click through rate. Source: Author (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated_abandoned_cart_email_click_through_rate_2023
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<blockquote cite="https://lighthousedata.io/data/automated_abandoned_cart_email_click_through_rate_2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.7%</strong> -- automated abandoned cart email click through rate for ecommerce sector<br><small>Source: Author (2023) · <a href="https://lighthousedata.io/data/automated_abandoned_cart_email_click_through_rate_2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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