B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2%
2% -- automated flow share of email sends for E-commerce automated email flows (welcome series, abandoned-cart) (2026)
In some datasets for e-commerce brands, automated flows make up about 2% of total email sends.
- Applies to 'some datasets'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aurorasendcloud.com
Primary
Tier C
https://www.aurorasendcloud.com/zh-cn/blog/what-is-an-email-service-provider ↗
Source Article
What Is an Email Service Provider
Original Research
aurorasendcloud.com
· Original study ↗
Methodology
Article hedges 'in some datasets'; automated flows' share of total email sends
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce automated email flows (welcome series, abandoned-cart): 2% automated flow share of email sends. Source: aurorasendcloud.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated-flows-share-of-sends
HTML Embed
<blockquote cite="https://lighthousedata.io/data/automated-flows-share-of-sends" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- automated flow share of email sends for E-commerce automated email flows (welcome series, abandoned-cart)<br><small>Source: aurorasendcloud.com (2026) · <a href="https://lighthousedata.io/data/automated-flows-share-of-sends" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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