B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

40%

40% -- automated flow email revenue share for high-performing ecommerce brands (2026)

Name: Automated Flow Email Revenue Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-21

2026 · Klaviyo and Attentive platform reporting

Automated flows account for 40% to 60% of total email revenue for high-performing ecommerce brands.

Data represents a range of 40–60%

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Attribution: Klaviyo and Attentive platform reporting View source

Lighthouse Research Team

Last verified: 2026-09-21 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2026

Entity

high-performing ecommerce brands

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Klaviyo and Attentive platform reporting Primary Tier B

https://ad-times.com/how-to-build-a-full-funnel-email-marketing-engine-that-drives-revenue-in-2026/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

How to Build a Full-Funnel Email Marketing Engine That Drives Revenue in 2026

Original Research

Klaviyo and Attentive platform reporting · Original study ↗

Methodology

Range 40-60%, midpoint extracted; attributed to platform-level reporting from Klaviyo and Attentive; up from 28% three years ago

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

high-performing ecommerce brands: 40% automated flow email revenue share. Source: Klaviyo and Attentive platform reporting (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated-flows-email-revenue-share

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<blockquote cite="https://lighthousedata.io/data/automated-flows-email-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- automated flow email revenue share for high-performing ecommerce brands<br><small>Source: Klaviyo and Attentive platform reporting (2026) · <a href="https://lighthousedata.io/data/automated-flows-email-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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