B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2%
2% -- share of email sends automated for Automated email campaigns (2026)
Automated emails account for only 2% of total email sends.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
depechecode.io
Primary
Tier B
https://depechecode.io/types-of-online-marketing-the-smb-owners-ultimate-guide/ ↗
Source Article
Types Of Online Marketing: The SMB Owner's Ultimate Guide
TL;DR:
- Choosing the right online marketing channels requires clear goals and understanding each channel’s purpose in the customer journey.
- Most SMBs benefit from a deliberate mix of three to five channels, starting with foundational SEO and email marketing.
Choosing how to spend your marketing b…
Original Research
depechecode.io
· Original study ↗
Methodology
Automation accounts for 2% of email sends
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Automated email campaigns: 2% share of email sends automated. Source: depechecode.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated-emails-share-of-sends
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<blockquote cite="https://lighthousedata.io/data/automated-emails-share-of-sends" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- share of email sends automated for Automated email campaigns<br><small>Source: depechecode.io (2026) · <a href="https://lighthousedata.io/data/automated-emails-share-of-sends" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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