B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- automated email share of email sales for Automated (triggered) email campaigns (2025)
Automated email sends account for 37% of total email sales despite making up only 2% of send volume.
- Reported by a single unnamed marketing automation platform
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
anatechconsultancy.com
Primary
Tier C
https://anatechconsultancy.com/blog/product-events-marketing-automation-guide/ ↗
Source Article
Product Events Marketing Automation | 2025 Growth Guide
Marketing
18 min read
Marketing automation is no longer just about sending scheduled emails; it’s about responding instantly and intelligently to how users interact with your product. Product events marketing automation equips growth teams and product marketers with the tools to trigger personalized…
Original Research
anatechconsultancy.com
· Original study ↗
Methodology
Blog cites an unnamed platform benchmark ('one platform reporting 37 percent of email sales from only 2 percent of automated sends'); figure matches Omnisend's published email automation benchmarks.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Automated (triggered) email campaigns: 37% automated email share of email sales. Source: anatechconsultancy.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated-emails-share-of-email-sales
HTML Embed
<blockquote cite="https://lighthousedata.io/data/automated-emails-share-of-email-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- automated email share of email sales for Automated (triggered) email campaigns<br><small>Source: anatechconsultancy.com (2025) · <a href="https://lighthousedata.io/data/automated-emails-share-of-email-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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