B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

52%

52% -- open rate lift vs regular emails for automated emails (2025)

2025  · SellerRocket

Automated emails get 52% more opens than regular emails.

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Attribution: SellerRocket View source
Lighthouse Research Team
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Source verified Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
automated emails
Geography
APAC
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
SellerRocket Primary Tier C
https://sellerrocket.in/email-marketing-automation-guide.html ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Email Marketing Automation: Your Complete Guide
Email Marketing Automation: Your Complete Guide Email marketing automation is changing how businesses connect with customers. Instead of sending emails one by one, smart software does it for you. The results are clear. Automated emails have: - 52% more opens - 332% more clicks - 2,361% better conver…
Original Research
SellerRocket · Original study ↗

Blog guide citing industry benchmark data; original study not named

Methodology documented
IndustryeCommerce RegionAPAC RoleAll marketers Channelemail
Plain Text
automated emails: 52% open rate lift vs regular emails. Source: SellerRocket (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated-emails-opens-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/automated-emails-opens-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- open rate lift vs regular emails for automated emails<br><small>Source: SellerRocket (2025) · <a href="https://lighthousedata.io/data/automated-emails-opens-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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