B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

30%

30% -- email attributed revenue share for e-commerce stores (2025)

2025  · Klaviyo

Automated emails generate 30% of total e-commerce revenue according to the Klaviyo 2025 Email Benchmark Report.

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Attribution: Klaviyo View source
Lighthouse Research Team
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Source verified Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
e-commerce stores
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Klaviyo Primary Tier C
https://smartcircuit.io/articles/woocommerce-automation-guide ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
WooCommerce Automation: Complete Guide 2026
Table of Contents WooCommerce store operations demand simultaneous management of inventory, order processing, customer support, and marketing campaigns across every growth stage. Manual workflows do not scale. Every hour a store owner spends on repetitive tasks is an hour removed from strategy, prod…
Original Research
Klaviyo · Original study ↗

Cited from Klaviyo 2025 Email Benchmark Report

Methodology documented
Industrymarketing
Plain Text
e-commerce stores: 30% email attributed revenue share. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated-emails-ecommerce-revenue-klaviyo-2025
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<blockquote cite="https://lighthousedata.io/data/automated-emails-ecommerce-revenue-klaviyo-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- email attributed revenue share for e-commerce stores<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/automated-emails-ecommerce-revenue-klaviyo-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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