B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- order lift from automated email series for ecommerce email marketing (2022)
Delivering 3 automated emails can result in about 90% more online orders compared to single emails.
- Comparison is specifically 3 automated emails versus single emails
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Omnisend
Primary
Tier C
https://subradotechnologies.com/solid-email-marketing-facts-and-stats ↗
Source Article
11 Solid Email Marketing Facts and Stats You Should Know
Regardless of your employment status, gender or age, on
weekdays before you get up, you probably read an email. This morning, you
probably did so.
By now, content marketers should know that an email marketing
strategy is vital for all brands. Hence, if you're in any way hesitant to do
so, here are s…
Original Research
Omnisend
· Original study ↗
Methodology
Attributed to Omnisend
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce email marketing: 90% order lift from automated email series. Source: Omnisend (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated-emails-90-percent-more-orders
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<blockquote cite="https://lighthousedata.io/data/automated-emails-90-percent-more-orders" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- order lift from automated email series for ecommerce email marketing<br><small>Source: Omnisend (2022) · <a href="https://lighthousedata.io/data/automated-emails-90-percent-more-orders" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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