B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- share of email revenue from automated messages for automated email marketing (2025)
Automated messages account for 30% of total revenue despite making up only 2% of total email sends.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
150,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AudienceTap
Primary
Tier B
https://www.audiencetap.com/glossary/abandoned-cart-sms ↗
Source Article
Abandoned Cart SMS | Recover Lost Sales via Text Message
At a 70% abandonment rate, cart recovery represents the largest single revenue opportunity for most ecommerce brands. Even recovering 5-10% of abandoned carts can meaningfully impact monthly revenue.
SMS dramatically outperforms email for cart recovery because of speed and attention. Email open rate…
Original Research
AudienceTap
· Original study ↗
Methodology
2025 data analyzing 150,000+ brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
automated email marketing: 30% share of email revenue from automated messages. Source: AudienceTap (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated-emails-2pct-sends-30pct-revenue
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<blockquote cite="https://lighthousedata.io/data/automated-emails-2pct-sends-30pct-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of email revenue from automated messages for automated email marketing<br><small>Source: AudienceTap (2025) · <a href="https://lighthousedata.io/data/automated-emails-2pct-sends-30pct-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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