B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2%
2% -- share of email sends from automation for Automated emails (2026)
Automated emails account for approximately 2% of total email sends.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://stackedreview.com/email-marketing-statistics ↗
Source Article
Email Marketing Statistics 2026: Key Benchmarks and Trends
Email Marketing Statistics 2026: Key Benchmarks and Trends
By :
Jaclyn Donaldson
August 3, 2026
Email still prints money in 2026. It returns roughly $36 to $42 for every $1 spent, more than any paid channel we test. Around 4.6 billion people now sit in an inbox, and 392.5 billion emails move each da…
Original Research
Klaviyo
· Original study ↗
Methodology
Automated emails as share of total email sends.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Automated emails: 2% share of email sends from automation. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated-email-share-of-sends-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/automated-email-share-of-sends-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- share of email sends from automation for Automated emails<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/automated-email-share-of-sends-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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