B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

31.5%

31.5% -- share of email marketing orders for automated emails (2022)

Name: Share Of Email Marketing Orders Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-23

2022 · Omnisend

Automated emails were responsible for 31.5% of all email marketing orders in 2022.

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Attribution: Omnisend View source

Lighthouse Research Team

Last verified: 2026-09-23 · How we verify data →

Source verified Evidence graded

Value

31.5%

Unit

Percentage

Data Vintage

2022

Entity

automated emails

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Omnisend Primary Tier B

https://apac.iconoutlook.com/opt-in-marketing-channels-should-not-be-ignored/ ↗

Confidence: 59/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Opt-in Marketing Channels Should Not be Ignored - ICON Outlook APAC

Lurking beneath all of the social media, influencer, and ChatGPT headlines are things quietly driving sales and engaging consumers. While unassuming, they’re growing larger. They are … opt-in marketing channels. Email, SMS, and web push notifications have been increasing in adoption and generating s…

Original Research

Omnisend · Original study ↗

Methodology

Omnisend benchmark report

Methodology documented

Segmentation

Industrymarketing RegionAPAC RoleAll marketers Channelemail

Cite this stat

Plain Text

automated emails: 31.5% share of email marketing orders. Source: Omnisend (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated-email-order-share-2022

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<blockquote cite="https://lighthousedata.io/data/automated-email-order-share-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.5%</strong> -- share of email marketing orders for automated emails<br><small>Source: Omnisend (2022) · <a href="https://lighthousedata.io/data/automated-email-order-share-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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