B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- respondents saying authenticity more important than production quality for video marketing respondents (2023)
81% of respondents surveyed in the 2023 State of Video Report stated that authenticity is more important than high production quality.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
State of Video Report
Primary
Tier B
https://diymarketers.com/video-marketing-statistics/ ↗
Source Article
How to Crush It with Video Marketing on a Shoestring Budget - DIY Marketers
In This Article
Yes! Video marketing isn’t going away. New Research shows you how to do video marketing on a budget
Have you been considering using video to market your small business or side hustle? You’re not alone. According to a recent State of Video Report, video usage among entrepreneurs is gr…
Original Research
State of Video Report
· Original study ↗
Methodology
2023 State of Video Report survey
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
video marketing respondents: 81% respondents saying authenticity more important than production quality. Source: State of Video Report (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/authenticity-over-production-quality-2023
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<blockquote cite="https://lighthousedata.io/data/authenticity-over-production-quality-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- respondents saying authenticity more important than production quality for video marketing respondents<br><small>Source: State of Video Report (2023) · <a href="https://lighthousedata.io/data/authenticity-over-production-quality-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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