B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- buyers saying authenticity matters in brand choice for Buyers (2026)
90% of buyers say authenticity matters when choosing which brands to back.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
beyonk.com
Primary
Tier C
https://beyonk.com/blog/ai-content-backfiring-visitor-attractions ↗
Source Article
Why AI content is backfiring for visitor attractions
Original Research
beyonk.com
· Original study ↗
Methodology
Up from 86% in 2017
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Buyers: 90% buyers saying authenticity matters in brand choice. Source: beyonk.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/authenticity-matters-buyers-90pct-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/authenticity-matters-buyers-90pct-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- buyers saying authenticity matters in brand choice for Buyers<br><small>Source: beyonk.com (2026) · <a href="https://lighthousedata.io/data/authenticity-matters-buyers-90pct-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.