B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
79%
79% -- purchase influence rate for consumers reading reviews (2026)
79% of consumers who read reviews before purchasing openly admit that authentic materials influence their final purchasing decisions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adtrip.pl
Primary
Tier C
https://www.adtrip.pl/post/roi-z-wideo-ugc-dla-branzy-dom-i-ogrod-metody-pomiaru ↗
Source Article
ROI z wideo UGC dla branży Dom i Ogród: metody pomiaru | Adtrip Blog - Adtrip
Spis treści
Zwiększenie sprzedaży mebli ogrodowych czy profesjonalnych narzędzi wymaga obecnie czegoś znacznie więcej niż tylko poprawnie zoptymalizowanych zdjęć na białym tle. Klienci przeglądający sklepy internetowe potrzebują dowodów, chcą widzieć, jak dany produkt zachowuje się w naturalnym środ…
Original Research
adtrip.pl
· Original study ↗
Methodology
Global research cited by Adtrip blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers reading reviews: 79% purchase influence rate. Source: adtrip.pl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/authentic-content-purchase-decisions
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<blockquote cite="https://lighthousedata.io/data/authentic-content-purchase-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- purchase influence rate for consumers reading reviews<br><small>Source: adtrip.pl (2026) · <a href="https://lighthousedata.io/data/authentic-content-purchase-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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